The Clean Happy Experiment
Our client wanted a fun and engaging microsite to raise brand awareness and loyalty. The campaign won silver in the IPM Awards 2014 for Small Budget Campaigns.
The idea was to encourage people to spread the word about cleaning happy by sending a box of products for them to sample and then pass on to a friend. They could review the products and track where their box had travelled on the website.
Microsite
We designed and built the site that showed each box's journey linking Google's API with our own custom database. Participants could search for and comment on their own box and view its distance travelled.
Emails
The site was backed up with emails tailored to the participant depending on the stage of the experiment.
Box Artwork
We designed and created artwork for all of the boxes and supporting leaflets and coupons that were sent to the participants.
